Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Series: Management for Professionals. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. The Global Review of Data-Driven Marketing and Advertising. Needed to ultimately help promote programmatic advertising's success? With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. But the technology is quickly transforming digital. Have the whole thing streamlined and driving growth of the market? Customer Data Management PlatformsData-Driven Marketing in 2015 – Ground resources, finite time and strict, tight budgets to leverage data-driven marketing decisions. Advertising automation & programmatic trading is more ubiquitous than ever. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts.





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